Digital Marketing

Discover more about effective Digital Marketing strategies and  practices, and expand your knowledge of the field, learning from the  success stories of some of the biggest brands.
Digital Marketing, 8th  edition is a market-leading text, providing you with the most  comprehensive guide to the strategies, techniques, and online trends  that have transformed the way companies communicate with their consumer  audiences today.

The text, known for its clear structure and  accessible content, offers you valuable insight into the main principles  and aspects of Digital Marketing. The eighth edition has been  comprehensively updated to help you learn more about the success factors  of a digital marketing strategy, using key techniques in the area,  including search, social media and content marketing, conversion  optimisation, and marketing automation. It also introduces increased  data-driven marketing techniques with many new examples covering digital  analytics, artificial intelligence, and machine learning.

This  latest edition also links marketing theory with practical business  experience to help you understand digital marketing in the real world  through case studies from market-leading and cutting-edge companies such  as ASOS, Spotify, and L'Oreal.

Many useful features include  self-assessment exercises and discussion questions to self-test your  knowledge and understanding of the topics. With the 'Essential Digital  Skills' boxes guiding you into developing key skills you will later need  in the workplace, this leading textbook is a must-have guide for  students and professionals.